Electrolux, one of the global leaders in home appliances and appliances for professional use, is selling more than 40 million products to customers in 150 countries every year. Our focus is on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product.